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Scientific marketing research. / Edited by Gerald Albaum and M. Venkatesan.
LIBRA HF5415.2 .A3
Available from offsite location
- Format:
- Book
- Author/Creator:
- Albaum, Gerald, compiler.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xiv, 415 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Free Press, [1971]
- Notes:
- Includes bibliographies.
- OCLC:
- 147984
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