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Consumer behavior in theory and in action / edited by Steuart Henderson Britt, with the editorial collaboration of James L. Lubawski.
LIBRA HC79.C6 B7
Available from offsite location
- Format:
- Book
- Author/Creator:
- Britt, Steuart Henderson, 1907-1979, compiler.
- Series:
- Wiley marketing series
- The Wiley marketing series
- Language:
- English
- Subjects (All):
- Consumers.
- Physical Description:
- xxv, 499 pages : illustrations ; 26 cm.
- Place of Publication:
- New York : Wiley, [1970]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0471104825
- OCLC:
- 104216
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