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Perspectives for research in marketing, seven essays / David A. Revzan.
LIBRA 385.015 R315
Available from offsite location
- Format:
- Book
- Author/Creator:
- Revzan, David A. (David Allen), 1909-1988.
- Series:
- Publications of the Institute of Business and Economic Research, University of California
- IBER special publications
- IBER special publications.
- Publication of the Institute of Business and Economic Research, University of California.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- 155 pages ; 23 cm.
- Place of Publication:
- [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
- Notes:
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- "A chronological list of publications by David A. Revzan": pages 147-151.
- Includes bibliographies.
- OCLC:
- 606832
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