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Establishing a new-product program, guide for effective planning and organization.
LIBRA 339.06 A18 no.5-9
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Management Association. Marketing Division.
- Series:
- AMA management report, no. 8.
- Language:
- English
- Subjects (All):
- New products.
- Physical Description:
- 124 p. illus. 23 cm.
- Place of Publication:
- New York, [1958].
- OCLC:
- 992592
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