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Marketing management, a quantitative approach / Frank J. Charvat [and] W. Tate Whitman.
Lippincott Library HF5415.1 .C48 1966
Mixed Availability
- Format:
- Book
- Author/Creator:
- Charvat, Frank J., 1916-1982.
- Whitman, W. Tate (William Tate), 1909- author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- x, 369 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Heath, [1966, c1964].
- Notes:
- Bibliographical footnotes.
- OCLC:
- 242522
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