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A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox.
Lippincott Library HF5415.13 .S87 1976
Available
- Format:
- Book
- Author/Creator:
- Staudt, Thomas A.
- Taylor, Donald A. (Donald Arthur), 1923-2006, author.
- Bowersox, Donald J., author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Industrial management.
- Marketing research.
- Physical Description:
- xiv, 594 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1976]
- Notes:
- Includes bibliographies and index.
- ISBN:
- 0135501865
- OCLC:
- 1970151
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