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An analysis of electronic data processing and image as competitive weapons for the one to two million dollar department store.
LIBRA 378.748 POA1968.202
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Horn, David Maurice.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 86 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 84-86.
- OCLC:
- 82659185
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