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Can formal market research techniques be applied to determine the market potential for a novel by a new author?
LIBRA 378.748 POA1960.49
Available from offsite location
LIBRA Thesis 385 M732
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Molho, Emanuel.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- 85 pages, 5 unnumbered pages. ; 29 cm
- Production:
- [Philadelphia], 1960.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1960.
- Bibliography: l. [86-90].
- OCLC:
- 244980903
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