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The marketing mystique / Edward S. McKay.
LIBRA HF5415 .M2585
Available from offsite location
- Format:
- Book
- Author/Creator:
- McKay, Edward S.
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Physical Description:
- x, 258 pages ; 24 cm
- Place of Publication:
- [New York] : American Management Association, [1972]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0814452795
- OCLC:
- 292533
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