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Changing patterns in marketing, a study in strategy / Myron S. Heidingsfield.
- Format:
- Book
- Author/Creator:
- Heidingsfield, Myron S. (Myron Samuel), 1914-1969.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- viii, 167 pages ; 22 cm
- Place of Publication:
- Boston : Allyn and Bacon, [1968]
- Notes:
- Includes bibliographies.
- OCLC:
- 448894
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