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Theory in marketing, selected essays / edited by Reavis Cox and Wroe Alderson.
LIBRA HF5415 .C692
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cox, Reavis, 1900-1992, editor.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- x, 340 pages : illustrations, map. ; 24 cm
- Place of Publication:
- Chicago : R. D. Irwin, 1950 [that is, 1949].
- Notes:
- "Prepared under the sponsorship of the American Marketing Association".
- Bibliographical footnotes.
- OCLC:
- 542837
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