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Managerial marketing: policies, strategies, and decisions. / [Compiled by] Eugene J. Kelley [and] William Lazer.
Lippincott Library HF5415.13 .K42
Mixed Availability
- Format:
- Book
- Author/Creator:
- Kelley, Eugene J., compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiv, 490 pages : illustrations ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1973.
- Notes:
- "Evolved from previous editions of Managerial marketing: perspectives and viewpoints.".
- Bibliography: pages 46-49.
- ISBN:
- 0256002703
- OCLC:
- 1207586
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