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Marketing management / Kenneth R. Davis.
LIBRA HF5415.13 .D36 1972
Available from offsite location
- Format:
- Book
- Author/Creator:
- Davis, Kenneth Rexton, 1921-
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xi, 958 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : Ronald Press Co., [1972]
- Notes:
- Includes bibliographical references.
- OCLC:
- 329561
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