Explorations in consumer behavior, a symposium held at the University of Texas, April 18-19, 1966. / Edited by Montrose S. Sommers and Jerome B. Kernan.

Format:

Book

Contributor:

Sommers, Montrose S., editor.

Kernan, Jerome B., editor.

University of Texas. Department of Marketing Administration.

Series:

Studies in marketing ; no. 10.

University of Texas at Austin. Bureau of Business Research. Studies in marketing, no. 10.

Language:

English

Subjects (All):

Consumption (Economics).

Consumers.

Genre:

Conference papers and proceedings.

Physical Description:

xiii, 277 pages : illustrations ; 23 cm.

Place of Publication:

Austin : Bureau of Business Research, University of Texas, 1968.

Notes:

Sponsored by the Dept. of Marketing Administration, Graduate School of Business, University of Texas.

Bibliographical footnotes.

OCLC:

17863