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The perceptions of television programs, a study in multidimensional scaling.
LIBRA 378.748 POA1969.100
Available from offsite location
LIBRA HE8697.A8 P536
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Pierson, Gerald Eddie.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iv, 87 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1969.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1969.
- Bibliography: l. 86-87.
- OCLC:
- 244980611
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