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A managerial introduction to marketing / Thomas A. Staudt [and] Donald A. Taylor.
Lippincott Library HF5415.13 .S87 1970
Mixed Availability
- Format:
- Book
- Author/Creator:
- Staudt, Thomas A.
- Taylor, Donald A. (Donald Arthur), 1923-2006, author.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Industrial management.
- Marketing research.
- Physical Description:
- xvi, 618 pages : illustrations, maps. ; 25 cm
- Edition:
- Second edition.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1970]
- Notes:
- Includes bibliographies.
- ISBN:
- 0135501458
- OCLC:
- 93222
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