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A study on intransitivities in data input for a multidimensional scaling technique used for the analysis of perceptions in marketing behavior.
LIBRA BF56 .C8
Available from offsite location
LIBRA 378.748 POA1968.209
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Craig, Marshall William.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- v, 109 numbered l. : illustrations ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 108-109.
- OCLC:
- 244979840
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