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Consumer choice behavior: a cognitive theory.
- Format:
- Book
- Author/Creator:
- Hansen, Flemming.
- Language:
- English
- Subjects (All):
- Consumers.
- Consumption (Economics).
- Physical Description:
- xi, 548 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Free Press, [1972]
- Notes:
- Bibliography: pages 493-538.
- OCLC:
- 308830
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