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Managerial marketing policies and decisions / Taylor W. Meloan, Samuel V. Smith [and] John J. Wheatley.
LIBRA HF5415.13 .M38
Available from offsite location
- Format:
- Book
- Author/Creator:
- Meloan, Taylor W.
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Physical Description:
- ix, 575 pages : illustrations ; 24 cm
- Place of Publication:
- Boston : Houghton Mifflin, [1970]
- Notes:
- Includes bibliographical references.
- OCLC:
- 56452
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