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A comparative analysis of the basic marketing decisions in the development of Sears, Roebuck and company and Montgomery Ward company.
LIBRA Thesis 385 T374
Available from offsite location
LIBRA 378.748 POA1961.90
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Thompson, J. A. (James Allen)
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- ii, 79 numbered l. : illustrations
- Production:
- [Philadelphia], 1961.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
- Bibliography: l. [76]-79.
- OCLC:
- 244980578
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