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Fundamentals of marketing / William J. Stanton.
LIBRA HF5415 .S745 1971
Available from offsite location
- Format:
- Book
- Author/Creator:
- Stanton, William J.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 729 pages ; 25 cm
- Edition:
- Third edition.
- Place of Publication:
- New York : McGraw-Hill, [1971]
- Notes:
- Bibliography: pages [704]-712.
- ISBN:
- 0070608482
- OCLC:
- 128497
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