2 options
Market segmentation / Ronald E. Frank, William F. Massey [and] Yoram Wind.
LIBRA HF5415.2 .F724
Available from offsite location
LIBRA HF5415.2 .F724
Available from offsite location
- Format:
- Book
- Author/Creator:
- Frank, Ronald Edward, 1933-
- Massey, William F., author.
- Wind, Yoram, author.
- Series:
- Prentice-Hall international series in management
- Prentice-Hall international series in management.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Physical Description:
- xii, 292 pages : illustrations ; 25 cm.
- Place of Publication:
- Englewood Cliffs, N.J. : Prentice-Hall, [1972]
- Notes:
- Bibliography: pages 255-279.
- ISBN:
- 0135575796
- OCLC:
- 270779
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