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International marketing / by John M. Hess and Philip R. Cateora with the collaboration of Bernard J. La Londe.
Lippincott Library HF1009.5 .H45
Mixed Availability
- Format:
- Book
- Author/Creator:
- Hess, John M.
- Cateora, Philip R., author.
- Language:
- English
- Subjects (All):
- Export marketing.
- Physical Description:
- xiii, 670 pages : illustrations, map. ; 24 cm
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1966.
- Notes:
- Bibliography: pages 641-651.
- OCLC:
- 238046
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