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Using standard costs to evaluate the contribution of selected marketing functions to maximizing profits in an integrated channel.
LIBRA Thesis 385 B327
Available from offsite location
LIBRA 378.748 POA1963.42
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Baum, Paul.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- viii, 102 numbered l. : diagrams, tables. ; 29 cm
- Production:
- [Philadelphia], 1963.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1963.
- Includes bibliography.
- OCLC:
- 244979777
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