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A test of the consumer jury method of ranking advertisements / by Neil H. Borden ... and Osgood S. Lovekin ... with the assistance of Paul K. Edwards ... and Mabel Taylor Gragg ...
LIBRA HF5822 .B55
Available from offsite location
- Format:
- Book
- Author/Creator:
- Borden, Neil H. (Neil Hopper), 1895-1980.
- Lovekin, Osgood Stevens, author.
- Series:
- Harvard university. Graduate school of business administration Division of research. Business research studies ; no. 11.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- v, 61 pages : illustrations ; 28 cm.
- Other Title:
- Comsumer jury method of ranking advertisements.
- Place of Publication:
- Boston, Mass. : Harvard university, Graduate school of business administration, Bureau of business research, [1935]
- Notes:
- On cover: Publication of the Graduate school of business administration ... Harvard university, vol. XXII ... no. 2.
- OCLC:
- 2153362
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