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Rating scales, program types, and audience segments / by Malcolm S. MacLean and Edgar Crane.
Annenberg Library - Reference HE8697.A8 M33
Available
- Format:
- Book
- Author/Creator:
- MacLean, Malcolm S. (Malcolm Shaw), 1893-
- Series:
- Dimensions of viewer preference for selected ETV programs / Reports to NETRC ; no. 3.
- Dimensions of viewer preference for selected ETV programs. Report, no. 3 to NETRC.
- Language:
- English
- Subjects (All):
- Television programs--Rating.
- Television programs.
- Television viewers.
- Educational television stations.
- Physical Description:
- 1 volume (various pagings). : illustrations, diagrams, tables (part folded). ; 28 cm.
- Place of Publication:
- East Lansing, Mich. : Communications Research Center, College of Communication Arts, Michigan State University, 1960.
- OCLC:
- 76944289
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