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The marketing capability paradox : seven forces eroding your marketing team's effectiveness / Christine Moorman, Mara Michel, and Elise Romola.
- Format:
- Book
- Author/Creator:
- Moorman, Christine, author.
- Michel, Mara, author.
- Romola, Elise, author.
- Series:
- MITSloan management review ; reprint 68132.
- MITSloan management review ; reprint 68132
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 1 online resource (6 pages)
- Edition:
- [First edition].
- Place of Publication:
- [Place of publication not identified] : MIT Sloan Management Review, 2026.
- Summary:
- A survey of marketing executives finds that although marketing capabilities are viewed as important to business success, their companies are systematically undermining their role. Visible across budgets, hiring, organizational behavior, and strategic priorities, this pattern weakens how marketing knowledge and skills can add value to companies even as AI is challenging the nature of marketing's contributions.
- Notes:
- "August 3, 2026."
- OCLC-licensed vendor bibliographic record.
- OCLC:
- 1617421432
- Publisher Number:
- 53863MIT68132
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