Behavioural economics : shaping social impact / K. Riyazahmed.

Format:

Book

Author/Creator:

Riyazahmed, K., author.

Language:

English

Subjects (All):

Industrial management.

Business Environment.

Physical Description:

1 online resource : illustrations

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2026.

Summary:

Behavioural economics closes the gap between traditional theories of economics and their real-world applications. Rationality, which is the foundation of traditional economic theories, does not work entirely due to the behavioural limitations of humans. Behavioural economics integrates concepts from psychology, social sciences and economics to understand the scenario better. Because humans are influenced by cognitive biases and emotions, behavioural economics adds significant value in the decision-making process at the personal, organizational and social levels. This guide explores the fundamental aspects and evolution of behavioural economics and discusses how these concepts help shape decisions related to financial inclusion, sustainable consumption and workplace equity. Further, the guide discusses both the opportunities and challenges regarding behavioural interventions for promoting savings, fairness and pro-environmental behaviour. Ultimately, the guide presents behavioural economics as an effective tool to achieve shared value by integrating business objectives with positive social change.

Notes:

Description based on XML content.

ISBN:

9798348870911

OCLC:

1616686444

Publisher Number:

T303815