1 option
Internet Marketing and Big Data Exploitation / by I. Chaston.
- Format:
- Book
- Author/Creator:
- Chaston, I., Author.
- Language:
- English
- Subjects (All):
- Marketing.
- International business enterprises.
- Technological innovations.
- Communication in organizations.
- Economics.
- Electronic commerce.
- International Business.
- Innovation and Technology Management.
- Corporate Communication.
- E-Business.
- Local Subjects:
- Marketing.
- International Business.
- Innovation and Technology Management.
- Corporate Communication.
- Economics.
- E-Business.
- Physical Description:
- 1 online resource (297 p.)
- Edition:
- 1st ed. 2015.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
- Language Note:
- English
- Summary:
- Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
- Contents:
- Cover; Contents; List of Figures; Preface; 1 The Online World; 2 Big Data and Analytics; 3 Opportunities; 4 Technology; 5 Capabilities; 6 i-Strategies; 7 Marketing Mix; 8 Websites; 9 Social Media; 10 Blogs, Tweets and Apps; 11 Online Retailing; 12 Online Service Firms; 13 Public Sector Online; 14 Online Governance; 15 Future Market Innovations; Index
- Notes:
- Includes index.
- ISBN:
- 9781349504145
- 1349504149
- 9781137488961
- 1137488964
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.