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India Reloaded : Inside India's Resurgent Consumer Market / by D. Sinha.
- Format:
- Book
- Author/Creator:
- Sinha, D., Author.
- Language:
- English
- Subjects (All):
- International business enterprises.
- Economics--Sociological aspects.
- Economics.
- International economic relations.
- Strategic planning.
- Leadership.
- Marketing research.
- Business intelligence.
- Industries.
- International Business.
- Economic Sociology.
- International Economics.
- Business Strategy and Leadership.
- Market Research and Competitive Intelligence.
- Local Subjects:
- International Business.
- Economic Sociology.
- International Economics.
- Business Strategy and Leadership.
- Market Research and Competitive Intelligence.
- Industries.
- Physical Description:
- 1 online resource (XIV, 184 p.)
- Edition:
- 1st ed. 2015.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
- Language Note:
- English
- Summary:
- Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
- Contents:
- Machine generated contents note:
- 1. The Trap Of Mass-Market Thinking - Why Chasing A Billion Is A Wrong Strategy?
- 2. The Poor Want Purpose - Why Marketing Needs To Be Social In India?
- 3. Safe Choices - Why Do Indians Like Standing In The Longest Queues?
- 4. Many Indias Make One India - How India's Unity Is More Useful Than Its Diversity
- 5. Success Overdrive - Has The Success Narrative Been Overcooked?
- 6. Breaking Stereotypes: Why Youth Marketing Needs To Go Beyond Risque; Content?
- 7. Sexy Everything - Seeking Titillation In Design, Tastes And Experiences
- 8. Spruce Up The Service - Why Jugaad Is An Enemy Of Good Service?
- 9. New Pockets Of Opportunity - Looking Beyond The Mainstream
- 10. Powered By People, Not Policy - What Makes India's Growth Story Sustainable?.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references and index.
- ISBN:
- 9781349676408
- 1349676403
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