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Managing, marketing, and maintaining maritime and coastal tourism / Mónica Brito, Alvaro Dias, Mafalda Patuleia, editors.
- Format:
- Book
- Author/Creator:
- Brito, Monica Morais de, author.
- Series:
- Advances in hospitality, tourism, and the services industry book series.
- Advances in Hospitality Tourism, and the Services Industry (AHTSI) Book Series
- Language:
- English
- Subjects (All):
- Tourism--Marketing.
- Tourism.
- Tourism--Planning.
- Hospitality industry.
- Tourism--Portugal.
- Hospitality industry--Portugal.
- Coasts.
- Coasts--Portugal.
- Portugal.
- Physical Description:
- 24 PDFs (325 pages)
- Place of Publication:
- Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- ""This book examines the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. It also explores the dynamic capabilities and the methods of overall management of hospitality by the sea"--Provided by publisher"-- Provided by publisher.
- Contents:
- Chapter 1. Nautical tourism: research perspectives, politics, and practices
- Chapter 2. Human resources management for sustainable sea tourism
- Chapter 3. Safety and security as premises for the competitiveness of coastal and maritime tourism
- Chapter 4. Sea tourism heritage in Portuguese coastal territory
- Chapter 5. Eco-innovation in coastal hotels: is there a match with tourist perspectives?
- Chapter 6. Some experiences of coastal managing: low-carbon development of Croatian Islands
- Chapter 7. Responsible nature tourism development models: the case study of whale watching in the Azores
- Chapter 8. Creative tourism and creative entrepreneurs on coastal locations
- Chapter 9. Innovative tourism partnership models: the case of nautical stations in Portugal and Spain
- Chapter 10. Nautical stations: catalysts for sustainable tourism development the case of the Sines Nautical Station
- Chapter 11. Products in maritime and costal tourism: the case of coasteering
- Chapter 12. Nautical tourism in the North Atlantic: the development of yachting in the Azores Islands
- Chapter 13. The cruise industry in the world
- Chapter 14. Portuguese lighthouses: a way to diversify tourism in the coastal territories
- Chapter 15. Tourism marketing: the promotion of coastal tourism around maritime activities
- Chapter 16. The sea by tradition: from the slogan to the brand exploring a successful case of territorial strategy anchored in the sea and tourism.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781799815242
- OCLC:
- 1124308192
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