1 option
Customer Management : Growth, Value and Loyalty.
- Format:
- Book
- Author/Creator:
- Bertoli, Giuseppe.
- Language:
- English
- Subjects (All):
- Marketing.
- Value added.
- Physical Description:
- 1 online resource (338 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Chicago : Bocconi University Press, 2026.
- Summary:
- In an era where sustainability and digital disruption redefine the rules of business, how do companies create lasting value while navigating complexity and fierce competition?The book offers a comprehensive roadmap for mastering modern marketing's most critical challenge: placing customers at the heart of strategy.
- Contents:
- Cover
- Description
- Biography
- Title
- Copyright
- Table of Contents
- Introduction
- 1. Marketing, sustainability, and value creation
- 2. The value for the customer
- 3. Customer centricity
- 4. Customer relations
- 5. Digital marketing
- References.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Part of the metadata in this record was created by AI, based on the text of the resource.
- Other Format:
- Print version: Bertoli, Giuseppe Customer Management
- ISBN:
- 9791281627758
- OCLC:
- 1597391782
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.