Marketing Communications : An Advertising, Promotion and Branding Perspective.

Format:

Book

Author/Creator:

Taheri, Babek.

Contributor:

Shaker, Hamid.

Language:

English

Physical Description:

1 online resource (263 pages)

Edition:

2nd ed.

Place of Publication:

Oxford : Goodfellow Publishers, Limited, 2024.

Summary:

Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation's business objectives.

Contents:

Cover

Contents

1 Introducing Marketing Communications

2 Marketing Discourse and Semiotics

3 Consumer Decisions in Marketing Communications

4 Marketing Communications Strategy

5 Branding and Brand Communications

6 Integrated Marketing Communications

7 Creativity in Advertising and Promotion

8 Digital Media and Marketing Interactivity

9 Digital Transformation and Marketing Communications

10 International Advertising and Communications

11 Case Studies

Index.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Taheri, Babek Marketing Communications

ISBN:

9781917433242

OCLC:

1470859938