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International Marketing in a Changing World : A Managerial Guidebook.
- Format:
- Book
- Author/Creator:
- Akdeniz, M. Billur.
- Language:
- English
- Physical Description:
- 1 online resource (230 pages)
- Edition:
- 1st ed.
- Place of Publication:
- New York : Business Expert Press, 2025.
- Summary:
- Navigate Global Markets with Confidence International marketing has never been more complex - or more essential. Technological advancements, shifting consumer behaviors, and evolving regulations are transforming the global business landscape. Success requires a clear, adaptable approach that bridges strategy and execution. International Marketing in a Changing World is a practical, insightful guide for business leaders, marketing professionals, and students. Balancing strategic insights with real-world applications, it delivers actionable guidance for those shaping international strategies today and in the future. Authored by experts with decades of experience in academia and industry, this book incorporates insights from 100+ business educators and executives. Its unique 3W-1H framework simplifies complex decisions, helping marketers focus on what matters most. With relevant case studies, contemporary business examples, and a seamless blend of theory and practice, this book equips readers with the tools to succeed in an ever-evolving global marketplace.
- Contents:
- International Marketing in a Changing World
- Half-Title Page
- Title Page
- Copyright Page
- Description
- Contents
- List of Figures and Tables
- List of Business Vignettes
- Acknowledgments
- Preface
- Reviewer Quotes and Endorsements
- Chapter 1 Introduction
- Chapter 2 Navigating Megatrends
- Chapter 3 Evaluating Market Opportunities and Entry
- Chapter 4 Managing Across Cultures
- Chapter 5 International Market Research
- Chapter 6 International Brands and Company Reputation
- Chapter 7 International Marketing Execution
- Chapter 8 International Digital Marketing
- Chapter 9 Looking Ahead
- Notes and Bibliography
- About the Authors
- Index
- Back Cover.
- Notes:
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Akdeniz, M. Billur International Marketing in a Changing World
- ISBN:
- 9781637428498
- OCLC:
- 1530398755
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