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Rethinking luxury : how to market exclusive products and services in an ever-changing environment
- Format:
- Book
- Author/Creator:
- Wittig, Martin C., Author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Brand name products.
- Luxuries.
- Physical Description:
- 1 online resource (1 volume) : illustrations
- Edition:
- 1st edition
- Other Title:
- How to market exclusive products and services in an ever-changing environment
- Place of Publication:
- [Place of publication not identified] LID Publishing Ltd 2014
- Language Note:
- English
- System Details:
- text file
- Summary:
- The luxury market has long been the exception. Protected for decades and even centuries from swings in economic fate and taste by consumers with money and demands for something extraordinary, the world is changing, and those changes have already initiated some of the first ever structural changes to the once untouchable luxury market. Rethinking Luxury paints a roadmap for the future of marketing to the rich and super wealthy. Written by experts in the sector, the book combines broad strategic knowledge with probing sector research. It couples scientific research documenting the transformation with exclusive insider information. Case studies highlight what works now and what s likely to continue working in the future. This important work will become the handbook of how to win the attention of affluent consumers and ignite their passion for rare and bespoke products.
- Contents:
- Cover
- Half Title
- Title Page
- Copyright
- Contents
- Foreword: Why We Wrote this Book
- Chapter One: The State of Luxury
- Chapter Two: The Evolving Face of Luxury
- Chapter Three: East is the New West
- Chapter Four: Is Bling No Longer King?
- Chapter Five: The New Age of Access
- Chapter Six: What's in Store for Stationary Retail?
- Chapter Seven: The Luxury Experience
- Chapter Eight: Sustaining Luxury
- Chapter Nine: Captivating Luxury Consumers
- Afterword: Luxury Rethought
- Appendix
- Sources
- Picture Credits
- About the Authors.
- Notes:
- Bibliographic Level Mode of Issuance: Monograph
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-910649-13-9
- OCLC:
- 910515892
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