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Green marketing as a positive driver toward business sustainability / Vannie Naidoo, University of KwaZulu-Natal, South Africa, Rahul Verma, Department of Training and Technical Education, India.
- Format:
- Book
- Author/Creator:
- Naidoo, Vannie, 1972- author.
- Series:
- Premier reference source.
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. 2327-5502.
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series, 2327-5502
- Gale eBooks
- Premier reference source
- Language:
- English
- Subjects (All):
- Green marketing--Case studies.
- Green marketing.
- Physical Description:
- 1 online resource (xxii 356 pages) : illustrations.
- Place of Publication:
- Hershey, Pennsylvania : IGI Global,Business Science Reference, [2020]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"-- Provided by publisher.
- Contents:
- Chapter 1. Antecedents of green consumerism
- Chapter 2. The green consumer behavior
- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing
- Chapter 4. Green consumer behavior and its implications on brand marketing strategy
- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations
- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico
- Chapter 7. Role of internal and external values on green purchase
- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor
- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age
- Chapter 10. Eco-labels
- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781522595601
- OCLC:
- 1106536271
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