Telling Your Story, Building Your Brand : A Personal and Professional Playbook.

Format:

Book

Author/Creator:

Wong, Henry.

Language:

English

Subjects (All):

Branding (Marketing).

Success in business.

Physical Description:

1 online resource (134 p.)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2022.

Summary:

In this new world, everything and everyone is a brand. People in business and careers recognize they have to work on their brand but seldom know how to achieve it. Just becoming known is not enough. Gathering social media followers is not enough. Standing for something is everything. In this book, branding expert Henry Wong shares his process used for product and people brands to compete in the market and workplace. Most people typically can't afford the fees of branding firms. This book will provide access and insights into Wong's experience. It's ideal for entrepreneurs and professions in any industry looking to manage their business career. This book is more than just the theory behind personal brands. Taking an in-depth approach, it delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing Telling Your Story inspires readers and helps them bring their own brands to life.

Contents:

Cover

Halftitle

Title

Copyright

Description

Contents

Acknowledgments

Introduction

Section 1: About Personal Brands

Chapter 1: You Are Your Brand

Chapter 2: Why a Personal Brand

Chapter 3: What Makes a Brand

Chapter 4: The Entrepreneur's Brand

Chapter 5: The Personal Brand Vs. a Company Brand

Section 2: How to Build Your Brand

Chapter 6: The Audit

Chapter 7: What Is Your Purpose?

Chapter 8: What Is Your Superpower?

Chapter 9: Competitive Review

Chapter 10: What Is Your Position?

Chapter 11: What Are the Reasons to Believe?

Chapter 12: The Six-Word Story

Chapter 13: What Is Your One Word?

Chapter 14: What Emotion Can You Satisfy?

Chapter 15: What Is Your Brand Personality?

Chapter 16: What's Your Story?

Chapter 17: The Story Structure

Chapter 18: Using Your Story

Chapter 19: Creating a Mnemonic

Chapter 20: Naming

Chapter 21: Bringing Your Brand to Life

Chapter 22: Building a Fanbase

Chapter 23: Taking Your Brand to Market

Chapter 24: Network Like a Brand

Chapter 25: Pitching Investors

Chapter 26: How to Be a Cult Brand

Chapter 27: On Reputation

Chapter 28: What to Do When Your Brand Goes Stale

Chapter 29: Re-Establishing + Rebranding Yourself

Chapter 30: Stay Consistent. Please

Chapter 31: To Thine Own Self Be True

Chapter 32: Not the End, Just the Beginning

References

About the Author

Index

Adpage

Backcover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

9781637422861

1637422865