The Dawn of Swatch : Timeless Strategies in Business, Marketing, and Entrepreneurship.

Format:

Book

Author/Creator:

Merlo, Omar.

Contributor:

Theile, Konstantin.

Language:

English

Physical Description:

1 online resource (198 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2025.

Summary:

The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry--it reshaped how we think about branding, innovation, and disruption.

Contents:

The Dawn of Swatch: Timeless Strategies in Business, Marketing, and Entrepreneurship

Half-Title Page

Title Page

Copyright Page

Description

Contents

List of Figures

Preface

Chapter 1 Meine Damen und Herren

Chapter 2 A Brief History of the Watch Industry

Chapter 3 The Swatch Concept

Commentary and Managerial Insights

Embrace Change and Innovation

Balance Technology and Market Focus

Don't Just Lead, Transform

Sources and Further Readings

Chapter 4 First Steps Against the Clock

Persevere, Guided by a Clear Vision

Leverage External Expertise

Aim for Product-Market Fit

Build a Brand, Not Just a Product

Chapter 5 The Marketing Team

Surround Yourself with the Right People

Balance a Global and Local Approach in International Markets

Intuition Can Serve You Well

Rational Strategy-Making Is Overhyped

Chapter 6 The Marketing Strategy

Embrace and Reframe Challenges

Stop Asking Customers What They Want

Harness the Power of Effective Storytelling

Chapter 7 Mastering the Message on a Shoestring

Unlock the Power of Creativity

Make Your Own Luck

Marketing Can Be Frugal

Be Obsessively Consistent

Chapter 8 The Outcome and Closing Reflections

A Tale of Market-Driving Strategy

Blue Ocean Strategy

Other Theoretical Lenses

Looking Back to Look Forward

About the Authors

Index

Back Cover.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-63742-873-1

OCLC:

1535965883