Influence with Eloquence : Classical Persuasion for Business Professionals.

Format:

Book

Author/Creator:

Hurley, Gavin F.

Language:

English

Physical Description:

1 online resource (174 pages)

Edition:

1st ed.

Place of Publication:

New York : Business Expert Press, 2025.

Summary:

Not only effective. Not only efficient. But eloquent. For hundreds of years, great rulers, teachers, and thinkers have embraced the arts of eloquence--that is, stylishly persuasive communication. Yet, over the last century or so, we've largely forgotten about these arts. Influence with Eloquence revives these timeless traditions, connects them to the modern workplace, and shares practical takeaways to strengthen one's communication savvy. The old is new again. Spotlighting Ancient Greece and Roman wisdom from thinkers like Plato, Aristotle, Cicero, and Augustine, Influence with Eloquence outlines dimensions of powerful speaking and writing that many MBA programs overlook. The book gives you an all-access pass to the wellspring of classical strategies and tactics to enhance pitches, enliven documents, and enrich interactions. Offering more than simple turn-key tricks, Influence with Eloquence teaches rhetorical attitudes alongside their business applications, so you can become equipped to communicate in the workplace and marketplace with 360-degree vision and versatility. Strategic eloquence. An indispensable guide for leaders, managers, sales professionals, and workplace trainers, Influence with Eloquence uncovers the often-overlooked art of rhetorical communication. By embracing the rhetorical principles outlined in this book, you will energize audiences, cultivate deeper conversations, and forge enduring professional relationships. Pitches will become captivating narratives. Emails will become instruments of influence. And job interviews will become performances of persuasion. Influence with Eloquence will empower you to captivate others with every word you speak and write.

Contents:

Influence with Eloquence: Classical Persuasion for Business Professionals

Half-Title Page

Title Page

Copyright Page

Description

Contents

List of Figures

Preface

Introduction

Chapter 1 Attitude Adjustment

Rhetoric as Strategy

Seeking "Omniscience"

Strategic Pragmatism

Patience, Process, and Product

Audience and Expectations

Chapter 2 Trust the Trivium

Grammar: Commanding Our Symbols

Logic: Uniting Our Ideas

Rhetoric: Persuading Our Public

Chapter 3 Aims of Eloquence

Instruct the Intellect

Move the Will

Delight the Senses

Bring It Together

Chapter 4 Canons of Rhetoric

Invention: Discover and Connect

Arrangement: Sequence and Flow

1. Exordium (Introduction)

2. Narratio (Narration)

3. Proposito and Partitio (Main Claim and Stance)

4. Confirmatio (Confirmation)

5. Refutatio (Refutation)

6. Peroratio (Conclusion)

Beginnings and Endings

Style: Plain, Forceful, Middle, and Grand

Plain Style

Forceful Style

Middle Style

Grand Style

Memory: Don't Forget

Delivery: Charm, Convince, and Close

Chapter 5 Active Persuasion: Ethos, Pathos, and Logos

Ethos: Foster Trust

1. Good sense

2. Goodwill

3. Good moral character

4. Candor

Pathos: Share a Frame of Mind

How Do We Evoke Emotion?

Logos: Sell a Stable Reality

Efficient Logic

Chapter 6 Savvy Storytelling

Driving Purposeful Stories

Incentivize with Plot

Humanize with Characters

Dynamize with Spectacle

Crystallize with Dialogue

Beautify with Song

Optimize with Thought

Story as Evidence

Hypotheticals: Probable Stories

Fictional Stories: Beyond Hypotheticals

Presencing

Chapter 7 The Dance of Dialectics

Cooperative Competition

Maneuvering with Resistant Audiences

Invite the Yes and No

Socratic Method.

Keep the Conversation Going

Chapter 8 Beautify Your Message

Beauty Is Not "In the Eye of the Beholder"

Making Something Beautiful

Unify

Harmonize

Radiate with Splendor

Beyond Appearances

Chapter 9 The Eloquent Lifestyle

Be Social, Be Active

Friendship: The Fuel of Eloquence

Write a Lot

Read a Lot

Bibliography

Appendix 1 Further Readings

Appendix 2 Glossary

About the Author

Index

Back Cover.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Hurley, Gavin F. Influence with Eloquence

ISBN:

9781637428535

OCLC:

1530374276