The Content Revolution : Telling a Better Story to Differentiate from the Competition.

Format:

Book

Author/Creator:

Masters, Mark.

Language:

English

Subjects (All):

Marketing.

Digital media.

Physical Description:

1 online resource (143 pages)

Edition:

1st ed.

Place of Publication:

London : LID Publishing, 2015.

Summary:

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.

Contents:

Cover

Halftitle

Copyright

Titlepage

Contents

Dedication

Foreword

Prelude

Introduction

Chapter 1: Adapting To A New World

Chapter 2: The Traits We Need For Positioning Ourselves As A Credible Resource

Chapter 3: The Rise Of The Human

Chapter 4: Presenting Your Voice To Others

Chapter 5: The Ability To Create, Pick, And Grow

Chapter 6: Building Your Media Company

Chapter 7: Tools To Reap The Rewards

Chapter 8: Serving Others

Conclusion

Acknowlegdments

Bkcover.

Notes:

Description based on publisher supplied metadata and other sources.

Part of the metadata in this record was created by AI, based on the text of the resource.

Other Format:

Print version: Masters, Mark The Content Revolution

ISBN:

9781910649275

OCLC:

1597385298