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Competitive Strategies : Managing the Present, Imagining the Future / by E. Valdani, A. Arbore.
- Format:
- Book
- Author/Creator:
- Valdani, Enrico.
- Series:
- Bocconi on Management, 2947-7174
- Language:
- English
- Subjects (All):
- Strategic planning.
- Leadership.
- Marketing.
- Management.
- Business Strategy and Leadership.
- Local Subjects:
- Business Strategy and Leadership.
- Marketing.
- Management.
- Physical Description:
- 1 online resource (291 p.)
- Edition:
- 1st ed. 2013.
- Place of Publication:
- London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
- Language Note:
- English
- Summary:
- This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Contents:
- Cover; Half-Title; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; Preface; Acknowledgments; 1 The Revolution of the Competitive Games; 2 The Movement Game: Breaking Down Orthodoxies; 3 The Maneuvers of the Movement Game; 4 The Barriers to Change; 5 Defense Strategies in the Movement Game; 6 The Imitation Game; 7 Creating Barriers to Imitation; 8 The Position Game; 9 Offensive and Defensive Maneuvers in the Position Game; 10 The Final Frontier of Value; Notes; Bibliography; Index
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9781283946902
- 1283946904
- 9780230354586
- 0230354580
- OCLC:
- 824117944
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