Exploring Politeness in Business Emails : A Mixed-Methods Analysis / Vera Freytag.

Format:

Book

Author/Creator:

Freytag, Vera, Author.

Series:

Language at Work

Language:

English

Subjects (All):

Commercial correspondence.

Physical Description:

1 online resource (236 pages)

Place of Publication:

Blue Ridge Summit, PA : Multilingual Matters, [2019]

Language Note:

In English.

Summary:

Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields.

Contents:

Frontmatter

Contents

Tables and Figures

Abbreviations

1. Directive Speech Events in Business Emails

2. A Mixed-Method Approach to the Analysis of Speech Events

3. A Cross-Cultural Analysis of English and Spanish Email Directives

4. The Contextual Complexity of Email Directives

5. The Study of Politeness in Business Emails: Concluding Observations

Appendices

References

Index

Notes:

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 07. Jul 2020)

ISBN:

9781788925976

1788925971

9781788925969

1788925963

OCLC:

1132349648