1 option
Impact of digital transformation on the development of new business models and consumer experience / Maria Rodrigues, and João Proença, editor.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Technological innovations--Economic aspects.
- Technological innovations.
- Information technology--Economic aspects.
- Information technology.
- Value.
- Physical Description:
- 22 PDFs (347 pages) : illustrations
- Place of Publication:
- Hershey, PA : IGI Global, [2022]
- System Details:
- Mode of access: World Wide Web.
- Summary:
- "This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms"
- Contents:
- Chapter 1. Digital transformation demystified: the full story about digital transformation
- Chapter 2. Digital transformation and co-creation of value: the role of digital agility
- Chapter 3. The past, present, and future of e-business models
- Chapter 4. Digital transformation: technology and new business models as drivers of customer experience
- Chapter 5. Music streaming: consumption patterns in digital ambients
- Chapter 6. The development and impact of China's digital transformation in the medical industry
- Chapter 7. E-commerce: the influence of hedonic and utilitarian motivations on generations X, Y, and Z
- Chapter 8. A case study of business innovation through digital technologies
- Chapter 9. Exploring the role of flow in augmented reality for mobile retailing: implications for practice and research
- Chapter 10. The augmented retail store for augmented customer experiences
- Chapter 11. Understanding the application of gamification to business when applied to marketing
- Chapter 12. Digital evolution in brand communication
- Chapter 13. Leveraging social media tools for business purposes
- Chapter 14. Impact of digital transformation via unified communication and collaboration technologies: productivity and innovation at a global enterprise.
- Notes:
- Description based on print version record.
- Includes bibliographical references and index.
- ISBN:
- 1-7998-9182-8
- 1-7998-9181-X
- OCLC:
- 1304417698
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.