Handbook of research on smart management for digital transformation / Belem Barbosa, Sandra Filipe, and Claudia Amaral Santos, editors.

Format:

Book

Contributor:

Santos, Claudia Amaral, editor.

Filipe, Sandra, editor.

Barbosa, Belem, editor.

Language:

English

Subjects (All):

Information technology--Management.

Information technology.

Organizational change.

Physical Description:

37 PDFs (614 pages)

Place of Publication:

Hershey, Pennsylvania : Business Science Reference, [2022]

Summary:

"This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"

Contents:

Section 1. Digital transformation approaches. Chapter 1. Big data and artificial intelligence in the touristic sector: bibliometrics and applications ; Chapter 2. The organizational impact of digital adoption: a literature review ; Chapter 3. Disrupt!canvas: a framework for strategic platform business model analysis ; Chapter 4. Big data in digital media platforms ; Chapter 5. Digital technologies in Italian cultural institutions ; Chapter 6. Digital transformation and skill acquisition: enablers and barriers for today's workforce ; Chapter 7. Human resources in the digital era: hybrid work environment as a "new normal" ; Chapter 8. The critical role of the chief information officer in smart management of digital transformation

Section 2. Digital transformation outcomes. Chapter 9. The impact of digital transformation on business strategy: a closer look on success determinants ; Chapter 10. Does digital transformation impact customer experience? ; Chapter 11. Customer value, brand experience, and user experience on customer satisfaction and loyalty in digital streaming services ; Chapter 12. The effects of use of restaurant management systems perceived by the personnel according to their demographic characteristics ; Chapter 13. Digital transformation and reimagined brand messages for travelers in the pandemic: empirical investigation on Twitter data from cruise brands ; Chapter 14. The causes and their influencers in the age of digital business: the instagrammers' influence in shaping the attitudes for and against the animal products ; Chapter 15. Social media usage in small and medium-sized enterprises (SMEs) in Developing countries ; Chapter 16. The role of websites in business internationalization: a closer look at objectives and strategies

Section 3. Digital transformation success strategies: selected case studies. Chapter 17. Drivers of SME digital transformation in the context of intergenerational cooperation in Slovakia ; Chapter 18. An ecosystem governance lens for public sector digital transformation: a New Zealand case study ; Chapter 19. Smart management for digital transformation in China ; Chapter 20. The role of digital transformation in the oil industry: the case of Brazilian subsea production systems ; Chapter 21. Designing a digital marketing strategy for start-up luxury brands: the case of Vidda Royalle ; Chapter 22. Digital transformation in the feed industry business: the development of the GMP international academy for knowledge exchange on feed safety ; Chapter 23. The future is now: coping with the digital paradigm in higher education.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

1-7998-9011-2

1-7998-9010-4

OCLC:

1297842620