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Blue Ocean Strategy, Enhanced Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant.
- Format:
- Book
- Author/Creator:
- Kim, W. Chan.
- Language:
- English
- Subjects (All):
- Market segmentation.
- Economics.
- Competition.
- Technological innovations.
- Success in business.
- Economic development.
- Business ethics.
- Disruptive technologies.
- Physical Description:
- 1 online resource (283 pages)
- Edition:
- 1st ed.
- Place of Publication:
- La Vergne : Harvard Business Review Press, 2026.
- Summary:
- OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents--now expanded with new case studies on Nvidia.
- Notes:
- Description based upon print version of record.
- Description based on publisher supplied metadata and other sources.
- Other Format:
- Print version: Kim, W. Chan Blue Ocean Strategy, Enhanced Edition
- ISBN:
- 9798892793094
- OCLC:
- 1602016051
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