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Auto-psychology, psychological marketing, well-being, and the workplace : implications for theory and practice / Ayantunji Gbadamosi, Vladan Kuzmanović, editors.
- Format:
- Book
- Series:
- Contributions to management science 2197-716X
- Contributions to management science, 2197-716X
- Language:
- English
- Subjects (All):
- Work--Psychological aspects.
- Work.
- Marketing--Psychological aspects.
- Marketing.
- Physical Description:
- 1 online resource (x, 307 pages) : illustrations.
- Place of Publication:
- Cham : Springer, 2026.
- System Details:
- text file PDF
- Contents:
- Chapter 1: Introduction
- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding
- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem
- Chapter 4: Psychotherapeutic Interventions for Work-Related Stress: Pathways to Well-Being in the Modern Workplace
- Chapter 5: The Importance of Talent Management in the North-West Provincial Department of Health Department for Achieving a Competitive Edge
- Chapter 6: Coping with Burnout Across Cultures
- Chapter 7: Leveraging Work-Life Balance's Power for Happiness at Work: Insights and Implications for Psychological Marketing
- Chapter 8: Happiness at work or Job Satisfaction? - Associations of Feelgood Management with work-related well-being and employer branding
- Chapter 9: Enhancing Employee Wellness and Job Performance Through Workplace Meditation
- Chapter 10: What Environmental Psychology Teaches Us About Designing Workspaces: Some Specific Lessons From South Africa
- Chapter 11: Spiritual Marketing
- Chapter 12: Shaping Consumers' Choices: The Power of Well-being Marketing.
- Notes:
- Electronic reproduction. Ipswich, MA Available via World Wide Web.
- Online resource; title from PDF title page (SpringerLink, viewed May 7, 2026).
- ISBN:
- 9783032163486
- 303216348X
- Publisher Number:
- 90104978968
- Access Restriction:
- Restricted for use by site license.
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