Direct-to-Consumer Advertising of Prescription Drugs

Format:

Book

Government document

Author/Creator:

Library of Congress. Congressional Research Service

Language:

English

Subjects (All):

Administrative law.

Advertising.

Pharmaceutical industry.

Physical Description:

1 online resource

Contained In:

ProQuest U.S. Congressional Research Digital Collection

Place of Publication:

[Place of publication not identified] [publisher not identified] 2009

Summary:

Examines issues related to pharmaceutical industry practice of promoting prescription drugs through direct-to-consumer (DTC) advertising. Describes growth in spending on DTC prescription drug advertising and impact of DTC advertising. Profiles current DTC advertising situation and covers related issues and questions. Reviews activities for which FDA already has authority, and activities requiring new legislation

Notes:

CRS Report

Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed Dec. 2010). Reuse except for individual research requires license from ProQuest, LLC

Vendor supplied data

Other Format:

Microfiche version Library of Congress Congressional Research Service Direct-to-Consumer Advertising of Prescription Drugs

Publisher Number:

CRS-2009-DSP-0424

Access Restriction:

Restricted for use by site license