Advertising Substantiation and the Role of the Federal Trade Commission

Format:

Book

Government document

Author/Creator:

Library of Congress. Congressional Research Service

Language:

English

Subjects (All):

Advertising.

Consumer protection.

Physical Description:

1 online resource

Contained In:

ProQuest U.S. Congressional Research Digital Collection

Place of Publication:

[Washington, D.C.] [publisher not identified] 1982

Summary:

Examines the Federal Trade Commission's advertising substantiation program requiring businesses and advertising agencies to have supporting evidence for the claims they make about products. Provides program background, discusses Chairman Miller's concerns, and evaluates program effectiveness in promoting truthful advertising

Notes:

CRS Report

Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed June 2010). Reuse except for individual research requires license from ProQuest, LLC

Vendor supplied data

Other Format:

Microfiche version Library of Congress. Congressional Research Service. Advertising Substantiation and the Role of the Federal Trade Commission

Publisher Number:

CRS-1982-ECN-0069

Access Restriction:

Restricted for use by site license