The Modern Business Data Analyst : A Case Study Introduction into Business Data Analytics with CRISP-DM and R / by Dominik Jung.

Format:

Book

Author/Creator:

Jung, Dominik.

Series:

Computer Science Series

Language:

English

Subjects (All):

Artificial intelligence--Data processing.

Artificial intelligence.

Data mining.

Business--Data processing.

Business.

Business information services.

Data Science.

Data Mining and Knowledge Discovery.

Business Informatics.

IT in Business.

Local Subjects:

Data Science.

Data Mining and Knowledge Discovery.

Business Informatics.

IT in Business.

Physical Description:

1 online resource (312 pages)

Edition:

1st ed. 2024.

Place of Publication:

Cham : Springer Nature Switzerland : Imprint: Springer, 2024.

Summary:

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics. The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number of different techniques and best-practices which you can immediately exploit in your daily work. The book does not assume that you have an academic degree or any experience with business data analytics or data science. All you need is an open mind, willingness to puzzle and think mathematically, and the willingness to write some R code. This book is your all-in-one resource to become proficient in business data analytics with R, equipped with practical skills for the real world.

Contents:

Preface

1 Introduction

2 Business Data Analytics Toolbox: R and RStudio

3 Business Data Understanding

4 Business Data Preparation

5 Modeling

6 Business Data Products

7 Mastering Business Data Analytics

Appendix.

Notes:

Description based on publisher supplied metadata and other sources.

Other Format:

Print version: Jung, Dominik The Modern Business Data Analyst

ISBN:

9783031599071

OCLC:

1446215914