Lessons in quantitative and qualitative data collection using online surveys / Jacob Shane, Laura C. Reigada, Nicole M. Amada, and Erika Y. Niwa.

Format:

Book

Author/Creator:

Shane, Jacob, author.

Reigada, C., Laura, author.

Amada, M., Nicole, author.

Niwa, Y., Erika, author.

Series:

SAGE research methods: doing research online.

SAGE research methods: doing research online

Language:

English

Subjects (All):

Internet surveys.

Qualitative research.

Quantitative research.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications, Ltd., 2022.

Summary:

Online survey research presents several opportunities and advantages in terms of efficiency, cost, recruitment and retention of participants, data collection and design, and collaborative work compared with more traditional in-person approaches. Yet, online survey research also presents challenges which researchers should expect so that they can better address them in their own studies. We selected a case study that highlights what we have learned from conducting online survey research. We also discuss general strategies that we have used during our online survey studies pertaining to collecting qualitative versus quantitative data, implementing longitudinal versus cross-sectional research, and forming multisite collaborative studies versus single-site independent studies.

Notes:

Description based on XML content.

ISBN:

9781529601244 :

OCLC:

1301362313